How To Hire Robin
First, A Personal Note:
Before you decide to work with me in some capacity, there are a few things you need to know about me, my style of consulting and who I work best with.
- I’m your trusted advisor, not a typical agency. My advice is vendor and media agnostic, which means I’m NOT going to sell you additional services. You’ll work directly with me, unfiltered, not an account manager or sales rep.
- I’m very driven, direct and results-focused. If you’re looking for casual growth, a slower pace or an advisor who won’t push you, I’m not your gal. Please only apply if you have honest ambition to grow sales and a willingness to implement so that we can generate tangible results.
- One of my areas of expertise is the generation of sales on a shoestring (or nonexistent) budget. However, my fees are deliberately not cheap and start at $3,000 per month for one-off consultation to $10,000 per month for CMO/CRO services. Please only apply to work with me if you can invest appropriately.
- I am not a full-blown marketing agency that offers “done-for-your” services, such as website design, SEO/GEO services, CRM system set up, digital marketing, etc. I can and will help you create your plan, find the right agency to outsource to, help you build your team and oversee the correct implementation of that plan – but I won’t “do it all for you.”
Fractional CMO/CRO Services
Many growing businesses desperately need a Chief Revenue Officer or Chief Marketing Officer to create and direct their client acquisition plan but cannot afford the salary that comes with that experience – or they simply cannot find that person. Robin’s fractional CMO/CRO service gives you that experience and the creation of a fully actionable, well researched plan based on your specific situation, budgets and goals without the heavy overhead. This includes:
- An Assessment: We’ll start with a deep dive into your current situation, marketing plan, funnel and sales process to identify the MOST important gaps to address first.
Target Market: Next, we’ll conduct research into your target market, including market share potential and a detailed profile of your HVCs (high-value clients) so we can build the messaging, offers and media plan to get more of them. - Marketing Message: Once we’re clear on who we want, we’ll work on crafting a USP (unique selling proposition) and overall brand and marketing message to differentiate your business from the competition, along with development of key marketing assets, including top-of-the-funnel lead generation magnets, middle-of-the-funnel consultation offers, presentations and social media content.
- Media Plan: This will be a month-by-month plan of the exact prospecting and marketing campaigns we’ll need to run to achieve your goals. We won’t just look at digital advertising and online media, but also referrals, strategic partners, SDR (sales development reps) and outside sales team prospecting activities.
- Marketing Math: Along with the above media plan, we’ll create a marketing budget and “backwards math” for mapping out the specific KPIs required in your marketing funnel to achieve your growth goals.
One-On-One Private Consulting
For highly personalized private consulting, you can hire Robin to work with you on an ongoing retainer or for a short-term project. She is exceptionally qualified in the following, but note that ALL private consulting is custom tailored to your specific situation and needs.
- Turn underperforming marketing campaigns into consistent winners.
- Build high-performance sales playbooks, teams and SYSTEMS that convert prospects into paying clients without discounting or high-pressure “tactics.”
- Engineer lead-generation marketing plans, assets and systems that presell and predispose prospects to want to do business with you regardless of price.
- Hire high-performance sales and marketing teams that will drive business growth.
- Build profitable communities and peer groups with low churn rates.
Keynote Presentations, Workshops And Webinars
If you want a speaker who will deliver tangible strategies and tools, or a workshop where attendees leave with usable, actionable blueprints, Robin is the ideal presenter for you. Each presentation is customized to your audience, but here are some of the topics she can deliver that will have a lot of “meat on the bone.”
- How to build trust-based sales and marketing systems.
- Advanced lead generation that strategically positions you above your competition.
- Consultative selling to maximize your close rates while commanding higher fees.
- How to build a high-value, raving-fan client base and community.
Custom Marketing Toolkits And Go-To-Market Blueprints
If your organization depends on the success of your resellers, franchises or coaches to sell services, Robin can help you build and implement a go-to-marketing training program and marketing toolkit that will not only equip them with the tools, resources and capability to attract and close more clients, but also the much-needed confidence and inspiration to get it implemented.